Initial Contact Script
OutreachPhone/email template for first touch with cold leads. Mention neighborhood work, offer free estimate.
Updated 2026-03-15
Estimate Visit Checklist
EstimatingWalk the property, photograph all surfaces, measure sq ft, note prep work, check lead paint (pre-1978), ask about timeline and budget.
Updated 2026-03-10
Proposal Follow-up Cadence
Follow-upDay 1: Send proposal. Day 3: Check-in call. Day 7: Email with project photos. Day 14: Final follow-up with limited-time offer.
Updated 2026-03-01
Objection Handling — Price
NegotiationLead with quality: Sherwin-Williams Emerald line, 10-year warranty. Show cost-per-year vs cheap paint that needs redo in 3. Offer phased approach.
Updated 2026-02-20
Referral Ask Template
ReferralsAt project completion walkthrough, ask: "Do you know anyone else who could use painting help?" Offer $200 referral credit.
Updated 2026-02-15
Commercial Bid Template
CommercialStandard scope letter format for commercial projects. Include insurance certs, license numbers, timeline, payment schedule.
Updated 2026-01-30
Win-Back Strategy
RecoveryFor lost deals: 30-day check-in ("How did the project go?"), 90-day seasonal offer, 6-month anniversary touch.
Updated 2026-01-15