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Marketing

Campaigns, content, and lead attribution

Brand Identity
“Quality Finish. Every Time.”
Positioning
Portland's most trusted residential and commercial painting contractor — known for meticulous prep, premium materials, and reliable crews.
Value Proposition
Professional painting services backed by 2-year warranties, transparent pricing, and crews who treat your property like their own.
Differentiators
Owner-operated quality control, EPA lead-safe certified, 2-year warranty on all work, Sherwin-Williams preferred contractor.
Target Audience
Portland metro homeowners (35-65), HOA boards, property managers, small commercial businesses
Brand Voice & Tone
Voice
Professional but approachable. Knowledgeable without being condescending. Proud of our craft but humble about our service.
Tone Guidelines
Warm, confident, helpful. Use "we" not "I". Show expertise through tips and education, not jargon.
Do
  • Share before/after photos
  • Educate about paint quality and prep
  • Highlight crew expertise and certifications
  • Use real project stories and client testimonials
  • Be responsive and helpful in reviews
Don't
  • Don't bash competitors
  • Don't use pressure sales language
  • Don't make promises we can't keep on timelines
  • Don't use excessive emoji or slang
  • Don't post without proofreading
Visual Standards
Colors
Pro Finish Orange
#B85C3A
Slate Dark
#1E293B
Clean White
#FAFAF9
Portland Green
#166534
Sky Blue
#0EA5E9
Typography
Montserrat (headings) + Open Sans (body)
Photography Style
Bright, natural lighting. Show real crew, real projects.
Logo Usage
Primary logo on dark backgrounds. Light variant on photo overlays.
Vehicle Wrap Guidelines
Full wrap with logo, phone, website. Orange/slate color scheme. Lead-safe & CCB license numbers visible.
Customer Segments (3)
Residential Homeowners
Single-family homeowners needing interior or exterior painting
Messaging
Transform your home with professional results that last.
HOA & Multi-Unit
HOA boards and property managers with multi-unit projects
Messaging
Reliable, scalable painting for your community — with dedicated project management.
Commercial
Small business owners and office managers
Messaging
Minimal disruption, maximum impact. Professional painting on your schedule.
Marketing Chat▼
How are reviews doing?
11:00 AM
Reputation is strong:

Google: 4.9 (89 reviews)
Nextdoor: 4.7 (24 reviews)
Yelp: 4.6 (14 reviews)

18 new reviews this month — all 4+ stars. Sarah Kim's review yesterday mentioned your crew by name.

Sent review request emails to 3 recently completed clients. Expect 1-2 more this week.
11:00 AM